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The Digital Hub is based in Bournemouth University’s School of Tourism and is leading a number of initiatives designed to enable visitor economy businesses and organisations to engage more effectively with their customers.

Latest News

  1. 9 September 2013 - 1:20pm

    The following is a personal reflection on Digital Destinations by Maureen McAllister who helped to facilitate the project seminars at Bournemouth University.

    Digital Destinations project is...

  2. 5 August 2013 - 9:26am

    Discover Dorset;  one of our key objectives in committing to the Digital Destination project was to share real life experiences with other local tourism businesses and learn from Bournemouth...

  3. 5 August 2013 - 9:24am

    Norburton Hall was active in social media terms, but wanted to improve ‘online presence both in terms of depth and breadth’. Their focus was to improve social media activity, increase hits on...

  4. 5 August 2013 - 9:20am

    Rumsey Holiday Homes was looking to gain a better understanding of digital marketing and impacts for their business. They focused on SEO optimisation via adwords, and links to social media....

  5. 5 August 2013 - 9:19am

    Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer.  One of the key objectives to achieve this was to create a...

  6. 5 August 2013 - 9:17am

    Hotel Terravina were active in all elements of on-line marketing, but felt that their approach was too ‘scatter gun’ and required much more focus. The main areas of improvement were around social...

  7. 5 August 2013 - 9:15am

    Enjoy Discovering Wine had an active website including weekly blogs; facebook page; and regular mailings to subscribers, but not so active with Twitter and LinkedIn. We knew we needed a more...

  8. 30 June 2013 - 6:24pm

    We started the Digital Destinations Project with great anticipation that turned
    to trepidation, in January 2013, as we realised the enormity of the task ahead.